Dolce & Gabbana Launches Gurney’s Montauk Takeover
This summer, the Italian Riviera is being transported over the Atlantic to the Hamptons with the launch of Dolce & Gabbana’s Gurney’s Montauk Resort & Seawater Spa takeover.
Marking the label’s first beachfront residency in the US, the pop-up invites guests at Gurney’s to indulge in a lavish beach club-style experience in one of the nation’s most exclusive regions.
Open from now through Labor Day, the takeover will see Dolce & Gabbana transform the hotel’s Beach Club and East Deck, with the azure hues of the brand’s signature Blu Mediterraneo print adorning loungers, umbrellas and cabanas.
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Guests will also be able to sample Mediterranean-inspired light bites and signature cocktails, all to the soundtrack of live entertainment.
“We are thrilled to bring the Dolce & Gabbana lifestyle to Gurney’s Montauk Resort & Seawater Spa in the Hamptons this summer,” said Michael Nenner, president & COO of Gurney’s Resorts. “Our vision is to create a luxurious and immersive experience that celebrates the essence of summer fashion, the Hamptons lifestyle and the beauty of Montauk’s coastal landscape.”
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Naturally, it wouldn’t be a Dolce & Gabbana pop-up without the chance to indulge in some retail therapy. A new shopping destination will launch as part of the takeover, exclusively selling a selection of ready-to-wear clothes, home decor and beach accessories.
The launch of Dolce & Gabbana’s Gurney’s Montauk takeover comes at the same time as the commencement of the Italian brand’s DG Resort project at Sardinia’s Hotel Cala di Volpe.
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While the Hamptons will be a sea of blue and white, Cala di Volpe is being treated to a multi-colored vision, courtesy of D&G’s Carretto Siciliano print, which will bedeck the beach towels, upholstery and vases that surround the hotel’s pool (which lays claim as one of biggest saltwater pools in Europe).
