Chopard artistic director and co-president Caroline Sheufele gets busier every year. Back in 2007, she pledged to match the number of pieces in her annual Red Carpet high jewelry collection to the edition number of the Cannes International Film Festival – of which Chopard has been the Official
Sponsor since 1998. This year is the 77th edition, and true to her word, Chopard is introducing 77 new one-of-a-kind designs. The pieces will be worn by stars on the red carpet throughout the festival, which runs until May 25.

The Red Carpet collection usually follows a theme, with past inspirations including architecture, painting, art, literature, and cinema. This year’s theme is Contes de Fées, or Fairy Tales. The designs combine a whimsical blend of realism and fantasy that involves fairies going about their magical business in natural settings. Scheufele works her own magic, including setting the pieces with rare, often difficult-to-source gems, sometimes in lavish quantities and bold color combinations. In a twist from the usual gold-focused designs, many of this year’s pieces are made using titanium, which has the advantage of being extremely light: She tends to design on a large scale, and titanium allows her to create pieces that would be impossible to make (and wear) in gold because of their size and weight. Another advantage of titanium is that it can be tinted in various colors by anodization, so it can take on on the color of the stones it surrounds or simply stand alone as a color element. The gold used in the collection is certified Fairmined. Here is a sneak peek of 8 of the quirkiest pieces from this year’s Red Carpet collection.